Sponsorship Contact Process

1. Find a potential sponsor

2. Research the sponsor

3. Call the sponsor

4. Obtain internal contact for sponsor 

5. Send personalized sponsorship package to sponsor

6. Discuss with sponsorship matrix with sponsor 

7. If sponsorship is successful, do the following steps:

1. Add sponsor to contact list

First Communication with Potential Sponsor

Use this as a reference. This is in no way a script, rather than a breakdown of the basics of what you should touch when you speak to someone.

Introduce yourself

Hello my name is Adaria. I’m calling from the University of Waterloo’s Midnight Sun Solar Car Team.

Ask if you can speak to someone who can talk more about this

We are interested in establishing a relationship with your company.

Wait for a response – Don't drone on.

Introduce the team – very brief

We’re a design team on campus designing our twelfth solar car capable of highway speeds.  Our plan is to attend the American Solar Challenge in 2018 and the World Solar Challenge in 2019.

Make a connection – Elaborate on the connection. Do your research!

Solar cells, composites, electrical parts, etc.

Ask if they want to support our team. 

In kind sponsorship,

Monetary sponsorship,

Sponsorship on car parts, discounts.

Speak about spreading their name throughout the university and outreach opportunities for their company.

Sponsorship selling points

car is a model of what the future of car will look like

competing globally

it is an old team

is a cool car

- explain specs of car

• highly ready

we were a solo driving car solely for racing

now we are making a normal car that will revolutionize the way

we were in newsletter that reached 500 thousand people

we take them as donations and you get a tax receipt

altruism

promote green energy

good educational opportunity for students

entirely student run

exposure within the rest of the bay

sell to potential donors that we can recommend their product to other clubs in the school