Inspiration Analysis

Owned by Kristen Emiko Shiozaki (Deactivated)
May 30, 2020
2 min read

Inspirations

  • InGenius, Foursquare, Skype, Adobe, Optus

Date created

May 30, 2020

Analysis by

@Kristen Emiko Shiozaki (Deactivated)

Product offering

Brand

Font / Typography / Spacing

Logo

Colours

Writing

Other

Brand

Font / Typography / Spacing

Logo

Colours

Writing

Other

InGenius

  • Text Standards (capitalization rules, etc.)

  • weight
    (bold, italic, regular)

  • Company name in brand colours

  • Dimensions/ Ratios

  • Suggested Backgrounds, when to use each background

  • Clearspacepace (element spacing from edge of background)

  • Incorrect usage

  • Name

  • HEX

  • RGB

  • CMYK

  • Secondary graphics (icon usage)

  • Email signature

Foursquare

  • Strengths of font choice

  • Alphabet of font in various weights

  • Print vs Web

  • Incorrect usage

  • versions

  • grid

  • Name

  • PMS

  • HEX

  • RGB

  • CMYK

  • Copy

  • Tone of Voice

  • Secondary graphics (icon usage)

  • Iconography

  • Copyright

Skype

  • font weights

  • font styles

  • Logo types (online, print)

  • Background colour rules

  • Do's and Dont’s

  • Name

  • Pantone

  • HEX

  • RGB

  • CMYK

  • Mission

  • Voice

  • Strapline (slogans)

  • speech bubbles (secondary graphics)

  • Photography + Illustration

  • Partner Activities

Adobe

  • Primary / Secondary Typefaces

  • font weights

  • font styles

  • Tracking rules (letter spacing)

  • Trademark symbol

  •  

  • When to use each logo

  • Logo versions

  • Print vs. Digital logos

  • Incorrect Usage

  • Name

  • Pantone

  • HEX

  • RGB

  • CMYK

  • Meaning of using core colours & message

  • Usage examples

  • Voice
    (+ examples)

  • Slogans

  • Web copy vs. Editorial copy

  • Imagery

  • Photography

  • Branded Merchandise

  • Corporate Templates

  • Email Signature

  • Presentation Templates

  • Stationary

  • Copyright

Asana

  • When to use each logo

  • Clearspace

  • Logo versions

  • Background colour rules

  • Incorrect Usage

  • Slogan

  • Voice

  • Trademark

  • Merchandise rules

Uber

  • Font weights w/ Alphabets

  • Pairings (weight + type class)

  • Hierarchy

  • CTAs

  • Placement on imagery

  • Do’s and Dont’s (coloured, capitalization, kerning, leading)

  • Applications (examples for print and web)

  • Construction

  • Clearspace

  • Colours

  • Scaling

  • Incorrect Usage

  • Localization

  • Primary vs. Secondary

  • Name

  • PMS

  • HEX

  • RGB

  • CMYK

  • Voice

  • Tones

  • Illustrations

  • Iconography

  • Motion

  • Photography

  • Composition