Brand Book

@Steven Poung @Kristen Emiko Shiozaki (Deactivated)

@Kristen Emiko Shiozaki (Deactivated) @Micah Bai

@Catherine Cai @Ailan Jiang (Unlicensed) @Chris Kang (Unlicensed)

@mention your project stakeholder(s)

Started

Problem Statement

The Midnight Sun brand is not something that is created overnight and it isn’t about slapping together a few colours and text. Creating and building a brand identity is something that must be approached strategically.

The brand identity is the feel, look, and tone the brand uses to communicate and speak to. Brand identity is a way for Midnight Sun to communicate with a variety of stakeholders and ultimately, the world. It not only outlines how we differentiate ourselves from competitions, but also allows us to create a desirable brand experience that encourages our stakeholders to engage and interact with us.

Hypothesis

A branding book and well-thought out identity will ensure our public image and presentation is cohesive and creates a desirable brand experience.

Background

This Spring 2020 term, we’ll be putting together the Midnight Sun Brand Book!

We are doing this project to ensure that:

• Our marketing materials and how we present ourselves to sponsors align well with the team values and our brand heart

Measures of Success

• TBD

• Logos

• Colours

• Typography + Spacing

• Writing

• Web Design

• Videography

• Iconography

• Visual Assets (Photography / Illustrations)

• List any activities that you won't do for the duration of this project but may revisit later (TBD)

First Content Drafts

@Ryan Lott , @Steven Poung, @Catherine Cai , @Kristen Emiko Shiozaki (Deactivated)

June 6

Complete

Final

July 25

Complete

Brand Book (S2020)