Brand Identity Questionnaire + Personas

The first step in crafting any brand identity / logo / website is to understand the business, customers, and story. One of the most effective research methods used to collect this information is to create a questionnaire for stakeholders and those who have interacted with the brand.

Next, it will be important to envision who Midnight Sun’s ideal customer is. To remind us of who this might be, we will create a persona or two that we will refer back to throughout the design process of this branding guide.

Brand Identity Questionnaire Planning: (@Ryan Lott) @Steven Poung
Due Date: May 30, survey approved + Sent out by then

• What does our brand currently appear to team members?

• What do team members want to see Midnight Sun as?

• How can we make the survey engaging
  (memes? something fun looking mixed in with the questions? Buzzfeed quizzes? Reward - sticker?)

Brand Identity Questionnaire: LINK HERE

Brand Identity Questionnaire Results:

Persona Planning: (TBD)

Final Personas