Names:

Here is who is currently tackling this problem

Link to Trello card:

Problem:

Potential consumers are unaware of MSXIV's coolness.

Allow and build entertainment for drivers and passengers.

Ideation/things to consider:

Disney Orlando Test Track - "Customizing MSXIV", explaining features
1. website for customer to go on before seeing the car
2. demo mode on infotainment screen
3. print brochure
CANADA!!!!!!!!!!!!!!
1. Snow (color?)
2. Having fur on seats
3. Having a maple leaf style steeling wheel
make it profesh!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
compelling story/narrative (separate page for this????) (roadtrip?)
long distance travel (efficiency) point a to pt b in style, yung esspensive family
limitations
explain design decisions/focus on users
video
Promotion Pamphlet (can be combined with compelling stories)
Environment Friendly

Using HUD projectors.

HUD Projectors: Head-Up Display

Ideation:

Idea Selection:

These are the top 3 ideas we'll be pursuing

Next Steps:

These are the next steps that will be taken to solve this problem

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