Competitive Analysis - Infotainment

to determine the strengths and weaknesses of other infotainment displays as well as strategies that may help us identify our unique advantage

InGenius, Foursquare, Skype, Adobe, Optus

Sep 27, 2020

@Steven Poung@Former user (Deleted)@Ryan Lott@Kristen Emiko Shiozaki (Deactivated)

Tesla

• Huge Screen

• Touch Screen

• Central control for everything

• Expandable UI Menus

• Constant OTA updates for software

• Missing apple carplay & android auto (maybe good or bad)

• No haptic feedback on buttons (people must learn button locations over time)

• Having buttons on the lower end of screen causes the driver to be less focused on the road as they have to look down.

• Move buttons to higher position on display

• Use expandable menus for UI

Apple Carplay

• Simple design

• Customizable Apps on each screen

• Very simple UI similar to phone, not the best for joystick use, good for touchscreen.

• Siri Voice Control

• Only allows one app to be shown at once (other than the multi-screen single display)

Polestar 2/Android Auto

• Large Screen

• Main screen with 4 sectors for frequently used apps

• Can download various apps through google play store

• Groups similar apps together for easy accessibility

• Sleek design of car information screen

• Some tabs are hard to find within apps

• Some buttons on the screen are very small which can cause the driver to lose focus of the road

• increase size of some buttons within the screen like A/C and heating