The first step in crafting any brand identity / logo / website is to understand the business, customers, and story. One of the most effective research methods used to collect this information is to create a questionnaire for stakeholders and those who have interacted with the brand.
Next, it will be important to envision who Midnight Sun’s ideal customer is. To remind us of who this might be, we will create a persona or two that we will refer back to throughout the design process of this branding guide.
Brand Identity Questionnaire Planning:
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Brand Identity Questionnaire: LINK HERE
Brand Identity Questionnaire Results:
Persona Planning:
Persona | Persona 1 | Persona 2 |
|---|---|---|
Biography | ||
Needs | ||
Goals | ||
Pain Points | ||
Personality? |
Final Personas