How to effectively market online?
Writing blog posts/collaborating magazines and online news portals
Posting high quality content everyday
Hosting live webinars with the followers
Building pages/communities/groups on social media platform
Building targeted landing pages considering the demographics
Collaborating with social media influencers and online brands
Delivering information through video sharing platforms such as YouTube
Focusing on video introductions of team explaining the purpose and idea
Use of appropriate hashtags
Optimizing google SEO
Primary research?
Conducting consumer interviews via telephone or face-to-face.
Creating personas and profiles
Researching the demographics
Research the competition
Create surveys and questionnaires
Know your audience
Know your purpose
Secondary research?
Once all the data is gathered through primary research, conduct in person interviews only with your potential audience
Provide people with long term plan, information and share ideas
Participate in business meetings and founders’ competitions to share your business idea and connect with potential investors
Build your network by hosting pop-ups