Optimization

How to effectively market online?

• Writing blog posts/collaborating with magazines and online news channels

• Posting high quality content everyday

• Hosting live webinars with the followers

• Building pages/communities/groups on social media platform

• Building targeted landing pages considering the demographics

• Collaborating with social media influencers and online brands

• Delivering information through video sharing platforms such as YouTube

• Focusing on video introductions of team explaining the purpose and idea

• Use of appropriate hashtags

• Optimizing google SEO

Primary research?

• Conducting consumer interviews via telephone or face-to-face.

• Creating personas and profiles

• Researching the demographics

• Research the competition

• Create surveys and questionnaires

• Know your audience

• Know your purpose

Secondary research?

• Once all the data is gathered through primary research, conduct in person interviews only with your potential audience

• Provide people with long term plan, information and share ideas

• Participate in business meetings and founders’ competitions to share your business idea and connect with potential investors

• Build your network by hosting pop-ups