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Writing (Catherine Cai )

  • Voice - Writing Style, third/first person, refer the team to ‘we’
    Catherine Cai Distinguish which should be first and which should be third person
  • Tone - Engagement, Audience
  • Type (posts, reports, etc.)
  • SEO, marketing writing best practices
  • include: Make the understanding of technical concepts (jargon) accessible, explain the obvious [Writing Tips / Writing Style Guide]
  • Examples - Look into a DO’s and DONT’s list

Logos (Steven Poung ), Ryan Lott | Draft by June 6th

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Colours (Steven Poung ), Ryan Lott | Draft by June 6th

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Typography & Spacing (Kristen Emiko Shiozaki (Deactivated) ) | Draft by June 6th

  • H1, H2, H3, Body, Footnote ( + relations to Squarespace)
  • Font choices, sizes, weights
  • Do’s & Dont’s (stretching, leading [line spacing], kerning [letter spacing])

Videography/Photography Guidelines

  • When to take photos (work sessions, FSGP, ASC, track days)
  • What to consider when taking them (social media post topics)
  • Position and framing - spacing between elements and orientation (could be dependent on posts)
  • Lighting?

Possible Other Misc. Things:

  • Light / Dark modes
  • Accessibility a la Micah Bai 's colour blindness : p
    #EveryoneHasAccessibilityNeeds
  • Print / web modes
  • File / format consistency
  • Tools / software consistency
  • Overarching core values
  • No labels