High-Level Content Plan

Writing (Catherine Cai )

• Voice - Writing Style, third/first person, refer the team to ‘we’
  Catherine Cai Distinguish which should be first and which should be third person
• Tone - Engagement, Audience
• Type (posts, reports, etc.)
• SEO, marketing writing best practices
• include: Make the understanding of technical concepts (jargon) accessible, explain the obvious [Writing Tips / Writing Style Guide]
• Examples - Look into a DO’s and DONT’s list

Logos (Steven Poung ), Ryan Lott | Draft by June 6th

• Outline our primary logos and how they should be used.
• Dos and don’ts (e.g., don’t stretch our logo.)

Colours (Steven Poung ), Ryan Lott | Draft by June 6th

• Outline our primary colours and how they should be used.
• Look into extending our colour palette (to make things brighter since right now it’s a lil bit dull),
  provisionally into the yellows.
• Dos and don’ts (e.g, use our specific colour and SRGB profile.)

Typography & Spacing (Kristen Emiko Shiozaki (Deactivated) ) | Draft by June 6th

• H1, H2, H3, Body, Footnote ( + relations to Squarespace)
• Font choices, sizes, weights
• Do’s & Dont’s (stretching, leading [line spacing], kerning [letter spacing])

Videography/Photography Guidelines

• When to take photos (work sessions, FSGP, ASC, track days)
• What to consider when taking them (social media post topics)
• Position and framing - spacing between elements and orientation (could be dependent on posts)
• Lighting?

Possible Other Misc. Things:

(The more technical things will probably be offloaded to Confluence.)

• Light / Dark modes
• Accessibility a la Micah Bai 's colour blindness : p
  #EveryoneHasAccessibilityNeeds
• Print / web modes
• File / format consistency
• Tools / software consistency
• Overarching core values