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Brand Identity Questionnaire Planning:

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(Ryan Lott) Steven Poung
Due Date: May 30, survey approved + Sent out by then

  • What does our brand currently appear to team members?

  • What do team members want to see Midnight Sun as?

  • How can we make the survey engaging
    (memes? something fun looking mixed in with the questions? Buzzfeed quizzes? Reward - sticker?)

Brand Identity Questionnaire: LINK HERE

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Brand Identity Questionnaire Results:

Persona Planning: (TBD)

Persona

Persona 1

Persona 2

Biography

Needs

Goals

Pain Points

Personality?

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