Brand Book

Driver	Approver	Contributors	Informed Stakeholder	Status
Steven Poung Kristen Emiko Shiozaki (Deactivated)	Kristen Emiko Shiozaki (Deactivated) Micah Bai	Catherine Cai Ailan Jiang (Unlicensed) Chris Kang (Unlicensed)	@mention your project stakeholder(s)	Started

Problem

Problem Statement	The Midnight Sun brand is not something that is created overnight and it isn’t about slapping together a few colours and text. Creating and building a brand identity is something that must be approached strategically. The brand identity is the feel, look, and tone the brand uses to communicate and speak to. Brand identity is a way for Midnight Sun to communicate with a variety of stakeholders and ultimately, the world. It not only outlines how we differentiate ourselves from competitions, but also allows us to create a desirable brand experience that encourages our stakeholders to engage and interact with us.
Hypothesis	A branding book and well-thought out identity will ensure our public image and presentation is cohesive and creates a desirable brand experience.
Background	This Spring 2020 term, we’ll be putting together the Midnight Sun Brand Book! We are doing this project to ensure that: Our marketing materials and how we present ourselves to sponsors align well with the team values and our brand heart
Measures of Success	TBD

	Activity
Must have	Logos Colours Typography Voice Videography Iconography Visual Assets and Photography
Nice to have	Illustrations Web Design
Not in scope	List any activities that you won't do for the duration of this project but may revisit later (TBD)

Total:

Date	Description	Cost
TBD	TBD	TBD

Below, is a list of resources and examples you can take a look at to learn more about creating brand identities!