Start Date : May 16 2020
End Date : TBD
Project Lead(s) : Kristen Emiko Shiozaki (Deactivated) , Steven Poung
The Midnight Sun brand is not something that is created overnight and it isn’t about slapping together a few colours and text. Creating and building the brand identity is something that must be approached strategically.
So what is a brand identity?
It’s the feel, look and tone the brand uses to communicate and speak to. Brand identity is a way for Midnight Sun to communicate with a veriety of stakeholders and ultimately, the world. It not only outlines how we differentiate ourselves from competitions, but also allows us to create a desirable brand experience that encourages our stakeholders to engage and interact with us.
How are we going to do this?
This Spring 2020 term, we’ll be putting together the Midnight Sun Brand Book! This book will tackle guidelines for logos, colours, Typography, Voice, Video, Iconography, Visual Assets and photography for starters. Illustrations, web design and more may also be investigated in the future.
The following pages will document our research, design iterations and general notes for this project.
Getting Started - Research!
Below, is a list of resources and examples you can take a look at to learn more about creating brand identities!
https://www.columnfivemedia.com/how-to-create-a-brand-identity
https://blog.flipsnack.com/how-to-create-a-brand-book-guide-and-examples/
https://99designs.ca/blog/logo-branding/how-to-create-a-brand-style-guide/
https://www.incredo.co/blog/the-ultimate-guide-how-to-create-a-brand-book-for-your-small-business/
https://www.oliveandcompany.com/blog/building-brand-identity-guidelines
https://www.canva.com/learn/your-brand-needs-a-visual-style-guide/