Marketing Analytics - Website
- Queenie Wang (Unlicensed)
- Sonnelly Cheong
Sept 1 - 30, 2019
Summary
- 598 Unique Visitors
- 523 Visits
- 1190 Page Views
In a given week, our website has roughly 1190 page views and 598 unique visitors. Our goal is to increase these numbers by generating more content that tailor to both students and sponsors.
Top Traffic Sources
Google Search Keywords
Definition | |
|---|---|
| Clicks | The number of clicks from a Google search results page for this keyword that landed a user on your site. |
| Impressions | The number of people that saw links to your site in search results for this keyword, even if the link was not scrolled into view. |
| Click Rate | The click count divided by impression count. |
| Average Position | The average position of the topmost results from your site. |
With the information below, we can improve our SEO by including more of the keywords that are commonly found in the SEO description. In that way, our website's average position per search will likely decrease.
Search Keyword | Impressions | Avg. Position |
|---|---|---|
Midnight sun waterloo | 204 | 2.7 |
Waterloo midnight sun | 37 | 2.32 |
Midnight sun solar car | 22 | 1.95 |
Midnight sun | 4379 | 21.57 |
Waterloo solar car | 24 | 2.67 |
Midnightsun | 22 | 10.32 |
Midnight sun uwaterloo | 13 | 3.69 |
Midnight sun solar | 18 | 5.61 |
Midnight sun solar car team | 16 | 1.81 |
Midnight sun car | 14 | 8.71 |
Midnight | 901 | 50.6 |
Solar car team | 23 | 16.61 |
Midnight sun blog | 19 | 9.42 |
Uwmidsun | 2 | 1 |
Uw midnight sun | 2 | 1 |
Fsgp 2019 regulations | 23 | 6.39 |
Top Pages
The About page is directly linked on the Home page, yet the Team page has more views than the About page. This is likely because students are looking to see how they can join the team.
Page | Views | |
|---|---|---|
| 1 | Home | 1025 |
| 2 | Join Us | 764 |
| 3 | Team | 588 |
| 4 | About | 474 |
| 5 | Cars | 188 |
| 6 | Contact | 124 |
| 7 | Support Us | 100 |
| 8 | Media | 86 |
Blog Posts
Since the number of views for the Blog page is less than the views for the MSXIV page, we can infer that the traffic to our blog posts comes mainly from indirect traffic.
Page | Views | |
|---|---|---|
| 1 | FSGP 2019 Recap | 25 |
| 2 | A First Glimpse at MSXIV | 16 |
| 3 | Preparing MSXII for its return to the track at the FSGP 2019 | 7 |
Social Media Traffic to Our Website
From our overall social media traffic below, we can see that we are most active on Facebook. Facebook connects us to the rest of the solar car community via ASC through tags/mentions. Although we have the least amount of followers on LinkedIn, it ranks as the platform with the second most views directed from there. LinkedIn has more users looking for content to read, or individuals looking for more information from a company perspective. Instagram is a good place for quick updates since users must go to our profile first then to click into our site. Our audience for twitter is less active, with very few likes and retweets, but we have a decent following.
Platform | Views | Followers | % Increase | |
|---|---|---|---|---|
| 1 | 75 | 1511 | 0 | |
| 2 | 4 | 236 | 10.3 | |
| 3 | 4 | 667 | 5.37 | |
| 4 | 3 | 569 | 1.43 |
Missing Content
- Subteam description for Strategy
Strategy/Next Steps
- Enable HSTS Secure
- Increase frequency of blog posts
- Add alt text to all images on website for a SEO boost?
- FAQ section
- Add meta descriptions to blogs and individual pages?
- Mobile website: headings look slightly distorted
- Possible solution: enable AMP
Slides: Marketing Insights: Sept 1 - 30, 2019