Crowdfunding

STartedDriver	Approver	Contributors	Informed Stakeholder	Status
Chris Kang (Unlicensed)	Kristen Emiko Shiozaki (Deactivated) Micah Bai	Catherine Cai Ailan Jiang (Unlicensed) Kristen Emiko Shiozaki (Deactivated)	@mention your project stakeholder(s)	In Progress

Problem

Problem Statement	With ASC delayed to July 2021, our team has a year to make improvements to the design of the car. These improvements will result in material and machining costs that we expect to continue throughout the next few terms.
Hypothesis	Starting a crowdfunding initiative will improve our financial position in the Fall 2020 / Winter 2021 term.
Background	We are doing this project to ensure that: We maximize our reach to potential donors/sponsors
Measures of Success	$10,000 CDN earned within the 2-week initial campaign period

	Activity
Must have	Perks & Pricing Categories 5-7 Promotional Videos (1 teaser, 2 upon campaign start, 2+ more throughout) Marketing materials (photos and other media to hype up our campaign) Written content - lots of this to be on our campaign page!
Nice to have	TBD
Not in scope	List any activities that you won't do for the duration of this project but may revisit later (TBD)

Total:

Date	Description	Cost
Latest Oct. 21	Break Even Point	~2,5000 CAD

Start Date: September 28

End Date: October 24

Estimated period of purchasing through SSDC: End of October 2020 to Mid-November 2020

Perks Sent to Backers by: Nov 30