What does our brand mean?
How can we associate our logo with a meaning?
Align stories to complement each other, rather than small pieces that are independent from each other
Develop an internal brand platform
Follow with storytelling principles, which follow the brand platform
Put together an actual color palette
Main useful things:
- Formalize things that we need to do
- Maintain two brands - Midnight Sun the team, and Midnight Sun XII the car
To Do:
- Brand Platform. What are we as a team?
- Color Pallet: Develop one formally