Social Media Graphics Guidelines

Driver	Approver	Contributors	Status
Ryan Lott	Kristen Emiko Shiozaki (Deactivated)	Isabelle Ly (Deactivated) Vanessa Szymanski (Deactivated)	In Progress

Problem

Problem Statement

While creating graphics within the past few terms, there has not been much consistency in the design of them.

Measures of Success

Have a consistent and clean looking profile feed by EOT F2020.

Scope

Must have	Templates for Member Spotlights Celebratory and awareness days/months Onboarding posts Special announcements Guidelines for templates

Tasks and deadlines

Task	Deadline	Status	Notes
Research on Social Media Feed Consistency		Done
Guidelines Draft	October 24th	Started	Just a few things to follow when making graphics for various occasions Are there certain occasions we can break these guidelines? (i.e. our BLM and Pride posts) Think of this like the guidelines on the brand book
Guidelines Final	October 27th	Not Started
Member Spotlight Template Drafts		Not Started
Celebratory Days Post Template Drafts		Not Started
Special Announcement Template Drafts		Not Started
Onboarding Template Drafts		Not Started
Team Updates/Newsletter Draft
Finalize Templates		Not Started

Topic (i.e. colour, layout, etc.)	Guideline
When to break consistency:	Consistency can be broken for: important events or acknowledgments (ex. BLM) posts that we want to stand out on our feed things that don’t fit in with our regular content
Feed layout / appearance	Ensure that all important graphic elements (text, logos, and preferably anything that’s not a background) fit in the inner square of the post. When someone views our profile, all post previews are in a square shape, so we don’t want things to get cut off. Have some posts flow into eachother Especially if they are of similar content (i.e. Crowdfunding videos)
Colour	Try to stick with the colour scheme in our Brand Book for colours. All posts following these guidelines should have a midsun blue background/border of some sorts or midsun blue tint over photos Must try to incorporate our oranges as well as white when possible
Typography	Use our typography (Roboto font). Bebas Neue for large/standout text

Reference

@uwmidsun on all socials

Consider the consistency of @lolesports on instagram
- Notice how clean the posts look
- Notice how some posts stand out when they break consistency of graphics.

Also consider GBDAsoc’s instagram feed