Social Media Graphics Guidelines

Ryan Lott

Kristen Emiko Shiozaki (Deactivated)

 Isabelle Ly (Deactivated) Vanessa Szymanski (Deactivated)

In Progress

Problem Statement

While creating graphics within the past few terms, there has not been much consistency in the design of them.

Measures of Success

Have a consistent and clean looking profile feed by EOT F2020.

• i.e. last 6 posts being similar in design and pleasing to look at

• Templates for

  • Member Spotlights

  • Celebratory and awareness days/months

  • Onboarding posts

  • Special announcements

• Guidelines for templates

Research on Social Media Feed Consistency

 Not Started

Guidelines Draft

Started

•  Just a few things to follow when making graphics for various occasions

• Are there certain occasions we can break these guidelines? (i.e. our BLM and Pride posts)

• Think of this like the guidelines on the brand book

Guidelines Final

Not Started

Member Spotlight Template Drafts

 Not Started

Celebratory Days Post Template Drafts

 Not Started

Special Announcement Template Drafts

 Not Started

Onboarding Template Drafts

Not Started

Finalize Templates

Not Started

When to break consistency:

Consistency can be broken for:

• important events or acknowledgments (ex. BLM)

• posts that we want to stand out on our feed

• things that don’t fit in with our regular content

• potentially make 1 in every 5 posts (or some other ratio) stand-out posts?

Feed layout / appearance

Ensure that all important graphic elements (text, logos, and preferably anything that’s not a background) fit in the inner square of the post. When someone views our profile, all post previews are in a square shape, so we don’t want things to get cut off.

Colour

Try to stick with the colour scheme in our Brand Book for backgrounds, text, icons, etc.

• dark mode backgrounds using our midsun blue?

Writing style & typography

• Try to use our typography (Roboto font).

• Use casual language so that our posts can be quickly and easily understood (but always ensure proper grammar)

• Less is more when it comes to the number of words in a social media post