Brand Book To-Dos

Open action items

Writing - Introduction, Voice, Examples Plan (Catherine Cai )
 Logo & Colours Plan (Steven Poung )
Spacing & Typeface Plan (Kristen Emiko Shiozaki (Deactivated) )
Assets Research - iconography, digital banner designs, etc. (Kristen Emiko Shiozaki (Deactivated) , Steven Poung )
Research how are we going to manage/get feedback (Kristen Emiko Shiozaki (Deactivated) , Steven Poung )
First step - research our current brand identity? (Kristen Emiko Shiozaki (Deactivated) , Steven Poung )

Date	Attendees	Agenda	Notes, decisions and action items
May 23, 2020	Ryan Lott Steven Poung Kristen Emiko Shiozaki (Deactivated) Aashmika Mali	Discuss if we’d like to do primary research (questionnaire, personas, etc.) • Can be for the actual content, or the design of the brand book (layout)	Ryan Lott to create a questionnaire by the end of next week (check in on Saturday, May 30) Will be using the questionnaire to identify how other MidSun team members see the team Aashmika suggests to keep the questionnaire short, to use as many multiple choice questions and to include memes!
		Assign tasks to new project members	Ryan Lott to work with Steven on Logos and Colours
		Introduction to style guides (typography, colours, assets)	An overview of Manulife’s Canadian design system (they have a bunch… Btw, HIGHLY recommend not having a bunch and only one if possible)
		Revisit manifesto?	Not covered, will revisit possibly next week
May 16, 2020		Intro to Branding Guide	Starting Content to Include: writing, style guide (type, colours, spacing), logo usage
May 16, 2020		Assign DRIs	Writing - Introduction, Voice, Examples Plan (Catherine Cai )  Logo & Colours Plan (Steven Poung ) Spacing & Typeface Plan (Kristen Emiko Shiozaki (Deactivated) ) Assets Research - iconography, digital banner designs, etc. (Kristen Emiko Shiozaki (Deactivated) , Steven Poung )