Voice
Voice describes the style of the writing and expresses the tone
Perspective: this describes the usage of first-person or third-person point of view in writing. In our usage of a first-person perspective, we will be using plural pronouns (e.g. “we”), and in the usage of a third-person perspective, we will use “Midnight Sun” or variations in describing our team.
This chart summarizes the use cases for each perspective:
Medium | Description | Perspective | Notes |
|---|---|---|---|
Blog, Social Media Post | 1st Person | Member Spotlights should be in 1st person singular. | |
Whitepapers | 3rd Person | ||
Reports | 3rd Person | ||
Tone
The tone of a piece is the attitude of the writing towards an audience or subject.
Formal, informal, professional, etc.
Style Guide
Optimizing for SEO
Search Engine Optimization (SEO) is a collection of small changes and add improvements in search results performance on a variety of search engines, such as Google, Bing, etc.
Content Types
Table: Summarize the content type, perspective, exceptions/notes, usage/description