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- Voice - Writing Style, third/first person, refer the team to ‘we’
Catherine Cai Distinguish which should be first and which should be third person - Tone - Engagement, Audience
- Type (posts, reports, etc.)
- SEO, marketing writing best practices
- include: Make the understanding of technical concepts (jargon) accessible, explain the obvious [Writing Tips / Writing Style Guide]
- Examples - Look into a DO’s and DONT’s list
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