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Driver

Approver

Contributors

Status

Ryan Lott

Kristen Emiko Shiozaki (Deactivated)

 Isabelle Ly (Deactivated) Vanessa Szymanski (Deactivated)

In Progress

Problem

Problem Statement

While creating graphics within the past few terms, there has not been much consistency in the design of them.

Measures of Success

Have a consistent and clean looking profile feed by EOT F2020.

  • i.e. last 6 posts being similar in design and pleasing to look at

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Task

Owner

Deadline

Status

Notes

Research on Social Media Feed Consistency

September 29th?

 Not Started

Guidlines  Done

Guidelines Draft

 

October 24th

 Not StartedDone

  •  Just a few things to follow when making graphics for various occasions

  • Are there certain occasions we can break these guidelines? (i.e. our BLM and Pride posts)

  • Think of this like the guidelines on the brand book

Guidelines Final

Not StartedOctober 27th

Done

Member Spotlight Template Drafts

 Not StartedRyan Lott

 In Progress

  •  

Celebratory Days Post Template Drafts

  Not StartedIsabelle Ly (Deactivated)

 In Progress

  •  

Special Announcement Template Drafts

 Ryan Lott

 Not StartedIn Progress

  •  

Onboarding Template Drafts

Not StartedRyan Lott

In Progress

Team Updates/Newsletter Draft

Vanessa Szymanski (Deactivated)

In Progress

Finalize Templates

Not Started

Topic (i.e. colour, layout, etc.)

Guideline

When to break consistency:

Consistency can be broken for:

  • important events or acknowledgments (ex. BLM)

  • posts that we want to stand out on our feed

  • things that don’t fit in with our regular content

Feed layout / appearance

  • Ensure that all important graphic elements (text, logos, and preferably anything that’s not a background) fit in the inner square of the post. When someone views our profile, all post previews are in a square shape, so we don’t want things to get cut off.

  • Have some posts flow into eachother

    • Especially if they are of similar content (i.e. Crowdfunding videos)

Colour

Try to stick with the colour scheme in our Brand Book for colours.

  • All posts following these guidelines should have a midsun blue background/border of some sorts or midsun blue tint over photos

    • Must try to incorporate our oranges as well as white when possible

Typography

  • Use our typography (Roboto font).

    • Bebas Neue for large/standout text

Reference

@uwmidsun on all socials

  • Consider the consistency of @lolesports on instagram

    • Notice how clean the posts look

    • Notice how some posts stand out when they break consistency of graphics.

Also consider GBDAsoc’s instagram feed

  • Flows well

  • Overall appealing to look at

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View file
nameBrand-Book-S2020.pdf

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