Page Comparison

Research on Social Media Feed Consistency

 Done

Guidelines Draft

 Started

October 24th

Done

•  Just a few things to follow when making graphics for various occasions

• Are there certain occasions we can break these guidelines? (i.e. our BLM and Pride posts)

• Think of this like the guidelines on the brand book

Guidelines Final

Not StartedOctober 27th

Done

Member Spotlight Template Drafts

 Not StartedRyan Lott

 In Progress

Celebratory Days Post Template Drafts

  Not StartedIsabelle Ly (Deactivated)

 In Progress

Special Announcement Template Drafts

 Ryan Lott

 Not StartedIn Progress

Onboarding Template DraftsNot Started

Ryan Lott

In Progress

Team Updates/Newsletter Draft

Vanessa Szymanski (Deactivated)

In Progress

Finalize Templates

Not Started

When to break consistency:

Consistency can be broken for:

• important events or acknowledgments (ex. BLM)

• posts that we want to stand out on our feed

• things that don’t fit in with our regular contentpotentially make 1 in every 5 posts (or some other ratio) stand-out posts?

Feed layout / appearance

• Ensure that all important graphic elements (text, logos, and preferably anything that’s not a background) fit in the inner square of the post. When someone views our profile, all post previews are in a square shape, so we don’t want things to get cut off.

• Have some posts flow into the ones beside them?eachother

  • Especially if they are of similar content (i.e. Crowdfunding videos)

Colour

Try to stick with the colour scheme in our Brand Book for backgrounds, text, icons, etccolours.

• All posts following these guidelines should have a midsun blue background/border of some sorts or midsun blue tint over photos

  • Must try to incorporate our oranges as well as white

Writing style & typography

• Try to use

  • when possible

Typography

• Use our typography (Roboto font).

  • Bebas Neue for large/standout text

• Use casual language so that our posts can be quickly and easily understood (but always ensure proper grammar)

• Less is more when it comes to the number of words in a social media post