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Potential consumers are unaware of MSXIV's coolness.
Ideation/things to consider:
- Disney Orlando Test Track - "Customizing MSXIV", explaining features
- website for customer to go on before seeing the car
- demo mode on infotainment screen
- print brochure
- CANADA!!!!!!!!!!!!11
- make it profesh!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
- compelling story/narrative (separate page for this????) (roadtrip?)
- long distance travel (efficiency) point a to pt b in style, yung esspensive family
- limitations
- explain design decisions/focus on users
- video
Idea Selection:
These are the top 3 ideas we'll be pursuing
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