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Potential consumers are unaware of MSXIV's coolness.

Allow and build entertainment for drivers and passengers.



Ideation/things to consider:

  1. Disney Orlando Test Track - "Customizing MSXIV", explaining features
    1. website for customer to go on before seeing the car
    2. demo mode on infotainment screen
    3. print brochure
  2. CANADA!!!!!!!!!!!!11
  3. make it profesh!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
  4. compelling story/narrative (separate page for this????) (roadtrip?)
  5. long distance travel (efficiency) point a to pt b in style, yung esspensive family
  6. limitations
  7. explain design decisions/focus on users
  8. video


Using HUD projectors.

HUD Projectors: Head-Up Display

 Image AddedImage Added


Ideation:

  • music!!! spotify/apple music
  • android auto/apple carplay
  • google mapsss
  • GPS
  • movies
  • web access



Idea Selection:

These are the top 3 ideas we'll be pursuing

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