Page Comparison

Research on Social Media Feed Consistency

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Guidelines Draft

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•  Just a few things to follow when making graphics for various occasions

• Are there certain occasions we can break these guidelines? (i.e. our BLM and Pride posts)

• Think of this like the guidelines on the brand book

Guidelines Final

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Member Spotlight Template Drafts

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Celebratory Days Post Template Drafts

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Special Announcement Template Drafts

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Onboarding Template Drafts

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Finalize Templates

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When to break consistency:

Consistency can be broken for:

• important events or acknowledgments (ex. BLM)

• posts that we want to stand out on our feed

• things that don’t fit in with our regular content

• potentially make 1 in every 5 posts (or some other ratio) stand-out posts?

Feed layout / appearance

• Ensure that all important graphic elements (text, logos, and preferably anything that’s not a background) fit in the inner square of the post. When someone views our profile, all post previews are in a square shape, so we don’t want things to get cut off.

• Have some posts flow into the ones beside them?

Colour

Try to stick with the colour scheme in our Brand Book for backgrounds, text, icons, etc.

• dark mode backgrounds using our midsun blue?All posts following these guidelines should have a midsun blue background of some sorts

  • Must try to incorporate our oranges as well as white

Writing style & typography

• Try to use our typography (Roboto font).

  • Bebas Neue for large/standout text

• Use casual language so that our posts can be quickly and easily understood (but always ensure proper grammar)

• Less is more when it comes to the number of words in a social media post