Page Comparison

When to break consistency:

Consistency can be broken for:

• important events or acknowledgments (ex. BLM)

• posts that we want to stand out on our feed

• things that don’t fit in with our regular content

• potentially make 1 in every 5 posts (or some other ratio) stand-out posts?

Feed layout / appearance

Ensure that all important graphic elements (text, logos, and preferably anything that’s not a background) fit in the inner square of the post. When someone views our profile, all post previews are in a square shape, so we don’t want things to get cut off.

Colour

Try to stick with the colour scheme in our Brand Book for backgrounds, text, icons, etc.

Writing style & typography

• Try to use our typography (Roboto font).

• Use casual language so that our posts can be quickly and easily understood (but always ensure proper grammar)

• Less is more when it comes to the number of words in a social media post