Page Comparison

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1. Online Typeface (Website)

   1. Font Family: Roboto

      1. Qualities
         (clean, standard, Material Design recommendation)

      2. Preferred Casing
         (all uppercase for H1 & H2 to draw the reader’s attention and lowercase for the rest to communicate friendliness. Also easier for users to read lowercase over uppercase)

   2. Alphabet & Numbers (uppercase & lowercase)

   3. Samples (different font weights, each saying ‘UW Midnight Sun’)

2. Primary Typeface (Social Posts, Sponsorship Package )

   1. Font Family: (If different from Roboto)

      1. Qualities
         (f)

      2. Preferred Casing
         (f)

   2. Alphabet & Numbers (uppercase & lowercase)

   3. Samples (different font weights, each saying ‘UW Midnight Sun’)

• Is there a need for a primary typeface?

Research

• Line height should be x1.3 of the font size

• Material Design

• Squarespace Font and Colour Tips

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