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Blog
Social Media
Whitepapers
Reports
Emails
Videos (Scripts)
The below table summarizes the use cases of the various mediums we post publicly:
Medium | Description | Perspective | Tone | Notes |
|---|---|---|---|---|
Blog | A form of written content that is posted on Medium (and featured on social media outlets). These are typically longer posts about aspects of the team, progress, technical descriptions, etc. | 1st Person, plural | Semi-formal: Emphasis on | |
Social Media Post | These are short posts, that include that are publicly displayed on Facebook, Twitter, Instagram, and LinkedIn. These are typically team updates, holiday/observances acknowledgementacknowledgment, and public messages. | 1st Person, plural | Exception: Member Spotlights should be in 1st person singular. | |
Whitepapers | 3rd Person | |||
Reports | 3rd Person | Formal: avoid the use of contractions, | Akin to a research paper: exploration, experimentation and analysis to obtain a conclusion. | |
Emails | 1st Person Singular when referring to yourself as a point of contact. Plural when referring to the team. |
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