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  •  Voice - Writing Style, third/first person, refer the team to ‘we’
    Catherine Cai Distinguish which should be first and which should be third person
  •  Tone - Engagement, Audience
  •  Type (posts, reports, etc.)
  •  SEO, marketing writing best practices
  •  include: Make the understanding of technical concepts (jargon) accessible, explain the obvious [Writing Tips / Writing Style Guide]
  •  Examples - Look into a DO’s and DONT’s list

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Logos (Steven Poung ), Ryan Lott | Draft by June 6th

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Colours (Steven Poung ), Ryan Lott | Draft by June 6th

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Typography & Spacing (Kristen Emiko Shiozaki (Deactivated) ) | Draft by June 6th

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  •  H1, H2, H3, Body, Footnote ( + relations to Squarespace)
  •  Font choices, sizes, weights
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  • Do’s & Dont’s (stretching, leading [line spacing], kerning [letter spacing])

Videography/Photography Guidelines

  •  When to take photos (work sessions, FSGP, ASC, track days)
  •  What to consider when taking them (social media post topics)
  •  Position and framing - spacing between elements and orientation (could be dependent on posts)
  •  Lighting?