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The tone of a piece is the attitude of the writing towards an audience or subject. As we generate content through a variety of forms, tone is necessary to appropriately target the correct audience. Therefore, your choice of words and attitude in writing dictates the type of tone, whether it is formal or informal,

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upbeat or serious.

Style Guide

In a highly technical field, it is important to tailor our writing in correspondence to a variety of audiences, but a general rule of thumb is to avoid the usage of field-specific terms (also known as jargon) in writing. The writing should take a form where the audience is given context to the type of work and its specifics while keeping the reader engaged.

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