Page Comparison

Problem Statement

The Midnight Sun brand is not something that is created overnight and it isn’t about slapping together a few colours and text. Creating and building a brand identity is something that must be approached strategically.

The brand identity is the feel, look, and tone the brand uses to communicate and speak to. Brand identity is a way for Midnight Sun to communicate with a variety of stakeholders and ultimately, the world. It not only outlines how we differentiate ourselves from competitions, but also allows us to create a desirable brand experience that encourages our stakeholders to engage and interact with us.

Hypothesis

A branding book and well-thought out identity will ensure our public image and presentation is cohesive and creates a desirable brand experience.

Background

This Spring 2020 term, we’ll be putting together the Midnight Sun Brand Book!

We are doing this project to ensure that:

• Our marketing materials and how we present ourselves to sponsors align well with the team values and our brand heart

Measures of Success

• TBD