The battle for influence.
Image source: LaunchBoom Medium
Our Main Determinant
Do we want to risk an all-or-nothing campaign?
Yes | No |
|---|---|
Two Leading Competitors
Mostly the same with a lot of minor differences.
Feature | ||
|---|---|---|
Market share / “Mind share” | Kickstarter > Indiegogo | |
Customer service | Kickstarter < Indiegogo | |
Support documentation | Kickstarter > Indiegogo | |
Funding model | ||
Campaigning after deadline | no (can transfer to Indiegogo) | yes (InDemand) |
Platform fee | ||
Payment processing fee | 3%* (details) | 2.9%* (details) |
Backer payment | ||
Reserved / emergency fund | no | |
Secret perk | no | |
Marketing tools | ||
Won’t Work for Us
Platform | Main Incompatibility |
|---|---|
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