Competitor | |
|---|---|
Date created | |
Analysis by | |
Tier (1-3) |
Our profile
Mission: Create a easy to navigate and visually pleasing website
Key objectives: Website that attracts sponsors and new members
Potential Capabilities: Simple animations, pictures, blogs, videos
Our competitive advantage
Key differentiators:
Website offering
Competitor | Your company | Commentary | |
|---|---|---|---|
Website Overview | |||
Positioning/Category |
Marketing Strategies
Competitor | Your company | Notes and Links | |
|---|---|---|---|
Overall strategy | |||
Website | |||
Blog/Content | |||
Social presence | |||
SEO | |||
Online advertising | |||
Offline advertising | |||
Videos and webinars | |||
Major events | |||
Customer resources | |||
Customer review listings | |||
Press releases and mentions | |||
Customer engagement | |||
Social proof (customer logos) | |||
Partnerships and investments |
SWOT analysis
Strengths | Opportunities |
Weaknesses | Threats |