Adopt a Cell Campaign - MSXII

Structure:

Crowd Funding
- GoFundMe
  - Approximately 8% deduction per donation
  - Withdrawals at any time
- ~~KickStarter~~
  - ~~Only charges donors if goal is reached~~
  - ~~Pote~~
- ~~Indiegogo~~
  - ~~Approximately 8-10% deduction per donation + $25 Wire Fee~~
Tiers
- 20% of Cell - $20
- 50% of Cell - $50
- 1 Cell - $100
- 3 Cell - $300
- 5 Cell - $500
- 1 Array - $1000 (or just call it 10 Cell if our array turns out to be much more than 10 cells)
Send out a thank you gift to all donators
- Personalized thank you card (Front - generic thank you, # of cells adopted, logo, etc.; Back - personalized message, CAD design of car)
- Laptop Sticker
  - 5 x 1 inches
  - Net Price = $84 for 1000 stickers (normal adhesive)
  - Net Price = $105 for 1000 stickers (strong adhesive)
  - Free Shipping (9 business days)
- Magnet
  - 2.5 inches
  - Price per Unit = $0.30 for 500 magnets
  - Free pickup (located in Toronto) or UPS Freight Charges
- 3D Printed Car
- Keychain
  - - 1.5 inches
    - PVC Keychain
      - Price per Unit = $1.75 for 250 + $150 one time set up cost
      - http://impression.ca/templates/SimpleQuote.cfm?ItemNumber=KYPVC201
    - Metal Keychain
      - 2D die struck imprint
      - Price per Unit = $1.39 for 250
      - https://www.4imprint.ca/product/C110606-SQ/Econo-Metal-Key-Tag-Square
    - Saturn Metal Keychain
      - Laser-engraved imprint
      - Price per Unit = $4.05 for 250
      - https://www.4imprint.ca/product/C137757/Saturn-Key-Tag
- Photo of the Team w/ Frame
Promotion
- Posts throughout social medias
- Website promotion
- By "word of mouth" throughout team members and their friends/families
- Promotional video
- Graphics on Crowd Funding page

Action Items:

Research costs of gifts
Sourcing gifts
Graphics of gifts
Graphics/Text on GoFundMe Page
Promotional Video
Creating the webpage for campaign

GoFundMe Page Layout:

Campaign video
Goal ($$)
- breakdown of what each amount will help us achieve
Who is Midnight Sun?
What is Midnight Sun XII?
Who benefits?
Technical Details about the car + (drawings, models)
Why Fund us?
Rewards
- Tiers
  - Image
  - Description
  - Estimated Delivery
  - Shipped to anywhere? only Canada?
Team Journey / story
Progress to Date
Sponsers
Press Coverage
Risks and Challenges
Frequently Asked Questions