Micah's feedback

Owned by Micah Bai
Oct 24, 2020
2 min read

Hi guys! I had a few pieces of feedback for the crowdfunding page so far. It looks great but there are a few things I would add/change to knock it out of the park

Marketing

The videos are really cool and do a great job at showcasing the team! One problem though is that it doesn’t do a great job at actually pushing the Indigogo campaign. They talk a lot about the team but not a lot about campagin.

I would supplement the video posts by simple graphics that give updates to campaign progress and asking people to keep donating. We should be flooding social media so that people know the campaign is still going on which isn’t that clear but just watching the videos.

Another suggestion could be posting screenshots of the perks we’re offerring so people know we have cool shit you can get if you donate.

Also the renderings look so fucking cool! Post those! Those should be everywhere!

Campaign Updates

You should use the updates page on Indigogo to talk about what is happening in the campaign. It’s been a month and there are 0 updates so far:

https://www.indiegogo.com/projects/midnight-sun-xiv#/updates/all

Perks

On the perks page you should list out everything you could get if you buy the tier. Otherwise perks look less appealing.

e.g. instead of what we have above you should have included items say:

Included Items

  • Team Desktop Background

  • Digital Thank You Message

  • Customized Phone Background

  • Laptop Sticker

  • 3D Keychain

  • Patch

  • Digital Bundle

  • Souvenir Pack

  • Poster

  • Sunglasses

  • Shot Glass

This actually looks like it is worth $50.

Also the Electric Perk doesn’t say that you get the other perks.

And the way you talk about the perks in the “story” page makes it seem like each item is that price (e.g. stickers are $25) rather than part of a tier. You should also include screenshots of all the perks.