Social Media Marketing

Focus on the hand-on learning experience students can gain rather than presenting ourselves as a professional solar race car team
Audience
- students
- potential and current sponsors
- media
- community
- other solar car teams
- sustainable energy organizations
Contents
- photos of team activities (learning, building, experimenting, bonding events)
- showoff who we are as a student design team
  - team spirits (sportsmanship, never stop learning)
  - stories about team members (how does joining Midnight Sun make their school life better: learn? grow?)
  - successful cases/stories of team members who applied what they learned at Midnight to school projects and co-op positions
- sharing knowledge
  - follow FB pages that are relevant to solar cars (e.g. other solar car teams), sustainable energy and share something current and relevant & initiate meaningful conversation on the topic of solar car

Plan/TO-DO

Task	Responsibility	Due
Learn more about Social Media Marketing for non-profit organizations - Google "social media marketing strategies" and read relevant articles - Google "how to grow your FB page followers" and read relevant articles - Google "How to consolidate more sponsorship/donations" and read relevant articles	everyone	Oct 20th
Brainstorm Social Media Marketing creative strategies that are applicable to the team - make a list	everyone	Oct 20th

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