Competitor | |
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Date created | |
Analysis by | |
Tier (1-3) |
Competitor profile
Company mission:
Key objectives:
Capabilities:
Company size:
Revenue:
Our competitive advantage
Key differentiators:
Target market & market share
Competitor | Your company | Commentary | |
|---|---|---|---|
Target market | |||
Verticals | |||
Market share |
Product offering
Competitor | Your company | Commentary | |
|---|---|---|---|
Product overview | |||
Positioning/Category | |||
Pricing | |||
Core feature comparison | |||
Feature 1 |
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Feature 2 |
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Marketing Strategies
Competitor | Your company | Notes and Links | |
|---|---|---|---|
Overall strategy | |||
Website | |||
Blog/Content | |||
Social presence | |||
SEO | |||
Online advertising | |||
Offline advertising | |||
Videos and webinars | |||
Major events | |||
Customer resources | |||
Customer review listings | |||
Press releases and mentions | |||
Customer engagement | |||
Social proof (customer logos) | |||
Partnerships and investments |
SWOT analysis
Strengths | Opportunities |
Weaknesses | Threats |