Goal | to learn about users' perceptions of current infotainment designs on the market. We want to understand how they use them plus how often they interact with it while driving, what features they like/dislike, |
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Contributors |
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Background
1.) Would you say the [Car Brand]’s infotainment system and its features were important in your decision to purchase this car?
a.) Was there a specific feature that caught your attention before you purchased the car?
2.) How often do you interact with specific features of the infotainment system while driving?
b.) So, would you say that the infotainment system is a key feature that makes driving this car easier and more efficient?
3.) Are there any features you do not like or use often? Why?
4.) If there was only one infotainment feature you absolutely had to have, which feature would it beFirst, could you just give me a bit of background on how the car’s control system in general works?
2.) Which parts of your car are controlled by physical buttons and knobs, vs. the infotainment screen?
3.) What does the system do when you get in the car and turn it on? What does the ‘home screen’ look like?
Scenario #1: On the way to shop for groceries…
1.) When you get in your car, what do you do before you start driving?
a.) do you immediately do something with the infotainment system, or do you not use it every time you drive?
Scenario #2: You’ve started driving…
1.) What is the most helpful feature of your infotainment system? (or 3 features)
a.) Are these features that you use every time you drive? How often do you interact with them?
3.) Is there a feature/interaction you dislike using on your infotainment system?
4.) If your infotainment system could have a new feature, what would it be?
5.) There are some tasks that can be done using either your phone or the infotainment system - for example, you are most likely able to control the music using your phone via Bluetooth, or by using Apple CarPlay on your car’s screen. Which method do you prefer, and which method do you normally go with?
a.) (If they use their phone to control things instead of infotainment) Why do you use your phone to control this, as opposed to your car’s screen?
6.) (if they have used a car without a digitalized infotainment system) How has using a digital infotainment system differed from a non-digital system?
Interview #1
Question
Answer
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