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Toni Li (Deactivated)

Jayant Arora (Unlicensed)

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Structure:

  • Crowd Funding through GoFundMe
  • 3 Tiers 
    • Tier 3
      • Personalized thank you card
      • Sticker
    • Tier 2
      • Personalized thank you card
      • Sticker x3 
      • Magnet
    • Tier 1
      • Personalized thank you card
      • Stickers x3
      • Magnet
      • Keychain
  • Send out a thank you gift to all donators
    • Personalized thank you card 
    • Sticker
    • Magnet
    • 3D Printed Cell 
    • Keychain
    • Laptop Stickers
    • Invitation to MidSunXII unveiling?
    • Patches 
  • Promotion
    • Posts throughout social medias
    • Website promotion
    • By "word of mouth" throughout team members and their friends/families
    • Promotional video
    • Graphics on GoFundMe page

Action ItemsWe are officially launching our Adopt-A-Cell campaign!

This is where we would be targeting potential enthusiasts in adopting segments of our solar panel to raise money for our much awaited Solar Car for ASC 2018 and WSC 2019.
Help us raise money to build a solar car to participate in the challenge this summer!

When you adopt a cell, you receive an adoption certificate(thank-you letter) and your name will be posted on our website as a proud supporter of the Midnight Sun Solar Rayce Car team.


Look for our campaigning layout for more details on the flow of this project this term. We have to to work upon deciding an alternative for final break through of our campaign. If need be, we could also opt for multiple platforms as long as no additional fees is paid. Have a look at the present list of alternatives and feel free to provide any suggestions or comments.

Our next steps involves our Target Audience and setting up business tiers.


Base Action milestones: 

  •  Research costs of gifts
  •  Sourcing gifts
  •  Graphics of gifts
  •  Graphics/Text on GoFundMe Page
  •  Promotional Video
  •  Creating the webpage for campaign 


Timeline: 

Winter 2017 Term:

    • Planning out the details of the campaign 

Spring 2017 Term:

...

    • Date
      • Research and design
      • Posters, t-shirts, frames
      • Gauge interest from team, schools that we've been to? 
    • Date
      • Website Work
      • Laying out GoFundMe page 
      • Figure out what type of media (photos, video, CAD renderings, etc.) is needed
        • CAD renderings need to be sourced
      • Figure out what type of written content (name of each tier, introduction to our team etc.) is needed
        • Consumer focused car
      • Order sample of gift items 
      • Date
      • Gather/Create all forms of media needed
      • Contact the different subteams as needed
      • Draft written content 
      • Finalize quantities of gifts
    • Date
      • Order gifts 
      • Finalize GoFundMe page layout and content 

Fall 2017 Term:

    • Launch of campaign

Resources: 

3D Printing

    UW 3D Print Centre - $8 per cubic inch


Members Involved:

Toni Li (Deactivated), Tengyue Wang (Deactivated), Ghazal Malekanian (Unlicensed), Queenie Wang (Unlicensed), Iris Chang (Unlicensed), Jayant Arora (Unlicensed)