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Jayant Arora (Unlicensed)

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Structure:

  • Crowd Funding
    • GoFundMe
      • Approximately 8% deduction per donation
      • Withdrawals at any time
      • More popular for personal causes
    • Kickstarter
      • Approximately 8 - 9% deduction per donation
      • All or nothing funding - can be set as an alternative?
      • Short time based
      • Successful for start-ups
    • Indiegogo
      • Approximately 8-10% deduction per donation + $25 Wire Fee

    • Fundify

      • No fees for the startup or the investor

      • Get connected with an industry veteran to help you succeed

      • Focused on startups

Tiers

    • 20% of Cell - $20
      • Personalized Thank-You Card
      • Laptop Sticker (Logo) 
    • 50% of Cell - $50
      • Personalized Thank-You Card
      • Laptop Sticker (1 Logo, 1 Car)
    • 1 Cell - $100
      • Personalized Thank-You Card
      • Laptop Sticker (2 Logo, 1 Car)
      • Magnet
    • 3 Cell - $300
      • Personalized Thank-You Card
      • Laptop Sticker (3 Logo, 3 Car)
      • Magnet (2) 
      • Key Chain
    • 5 Cell - $500
      • Personalized Thank-You Card
      • Laptop Sticker (3 Logo, 3 Car)
      • Key Chain
      • Magnet (2)
      • Picture Frame 
    • 1 Array - $1000  (or just call it 10 Cell if our array turns out to be much more than 10 cells)
      • Personalized Thank-You Card
      • Laptop Stickers (3 Logo, 3 Car)
      • Magnet (2)
      • Key Chain
      • Picture Frame
      • 3-D Printed Model Car
  • Send out a thank you gift to all donators
    • Personalized thank you card (Front - generic thank you, # of cells adopted, logo, etc.; Back - personalized message, CAD design of car)
    • Laptop Sticker
      • Image Removed
      • 5 x 1 inches 
      • Net Price = $84 for 1000 stickers (normal adhesive)
      • Net Price = $105 for 1000 stickers (strong adhesive)
      • Car-Specific Sticker
      • Free Shipping (9 business days)
    • Magnet
      • Image Removed
      • 2.5 inches
      • Price per Unit = $0.30 for 500 magnets
      • Free pickup (located in Toronto) or UPS Freight Charges
    • 3D Printed Car 
      • 1:100 ratio
    • Keychain
    • Photo of the Team w/ Frame
      • Picture of team at unveiling of the car
      • Frame with UW emblem
    • T-Shirts
      • Need something that asks for sizes when you donate
    • Posters
      • Have a couple different versions
  • Promotion
    • Posts throughout social medias
    • Website promotion
    • By "word of mouth" throughout team members and their friends/families
    • Promotional video
    • Graphics on Crowd Funding page

Action ItemsWe are officially launching our Adopt-A-Cell campaign!

This is where we would be targeting potential enthusiasts in adopting segments of our solar panel to raise money for our much awaited Solar Car for ASC 2018 and WSC 2019.
Help us raise money to build a solar car to participate in the challenge this summer!

When you adopt a cell, you receive an adoption certificate(thank-you letter) and your name will be posted on our website as a proud supporter of the Midnight Sun Solar Rayce Car team.


Look for our campaigning layout for more details on the flow of this project this term. We have to to work upon deciding an alternative for final break through of our campaign. If need be, we could also opt for multiple platforms as long as no additional fees is paid. Have a look at the present list of alternatives and feel free to provide any suggestions or comments.

Our next steps involves our Target Audience and setting up business tiers.


Base Action milestones: 

  •  Research costs of gifts
  •  Sourcing gifts
  •  Graphics of gifts
  •  Graphics/Text on GoFundMe Page
  •  Promotional Video
  •  Creating the webpage for campaign

Crowdfunding Page Layout:

  • Campaign video
  • Goal ($$)
    • breakdown of what each amount will help us achieve 
  • Who is Midnight Sun?
  • What is Midnight Sun XII?
  • Who benefits?
  • Technical Details about the car + (drawings, models)
  • Why Fund us?
  • Rewards
    • Tiers
      • Image
      • Description
      • Estimated Delivery 
      • Shipped to anywhere? only Canada?
  • Team Journey / story
  • Progress to Date
  • Sponsers
  • Press Coverage
  • Risks and Challenges
  • Frequently Asked Questions

Shipping Costs:

Shipping Address:

200 University Ave W,

E5 2001, University of Waterloo, 

Waterloo, ON N2L 3G1

Source: Canada Post

**** Costs are before taxes

Shipping→ Canada

...

Pack of 100: $9.99

~$0.10 each

Single stamp (0-30g) : $1.00

...


Stamp booklet/coil/panes (0-30g): $0.85

Stamp booklet/coil/panes (30-50g): $1.20

...



...

Pack of 100: $9.99

~$0.10 each

...

Single stamp (0-30g) : $1.00

Single stamp (30-50g) : $1.20

Stamp booklet/coil/panes (0-30g): $0.85

Stamp booklet/coil/panes (30-50g): $1.20

...

1 unit: $1.79

5 Pack: $6.49

25 Pack: $22.00

...

Calculated by individual weight and distance within Canada

...

Pack of 100: $9.99

~$0.10 each

...

Single stamp (0-30g) : $1.00

Single stamp (30-50g) : $1.20

Stamp booklet/coil/panes (0-30g): $0.85

Stamp booklet/coil/panes (30-50g): $1.20

...

#2 Poly Bubble Mailer

...

1 unit: $1.99

5 Pack: $8.49

25 Pack: $23.00

...

Calculated by individual weight and distance within Canada

...

Standard Envelops: http://www.staples.com/Staples-10-EasyClose-Envelopes-100-Box/product_394053 (cheaper alternative could possibly be found at Dollarama)

#0 Poly Bubble Mailer: https://www.canadapost.ca/shop/envelopes/poly-bubble-mailers/all-bubble-mailers/p-242663.jsf?execution=e1s1

#2 Poly Bubble Mailer: https://www.canadapost.ca/shop/envelopes/poly-bubble-mailers/all-bubble-mailers/p-242664.jsf?execution=e1s1

Shipping → USA

...

Pack of 100: $9.99

~$0.10 each

...

Single stamp (0-30g) : $1.20

Single stamp (30-50g) : $1.80

...

Pack of 100: $9.99

~$0.10 each

...

Single stamp (0-30g) : $1.20

Single stamp (30-50g) : $1.80

...

1 unit: $1.79

5 Pack: $6.49

25 Pack: $22.00

...

Pack of 100: $9.99

~$0.10 each

...

Single stamp (0-30g) : $1.20

Single stamp (30-50g) : $1.80

...

#2 Poly Bubble Mailer

...

1 unit: $1.99

5 Pack: $8.49

25 Pack: $23.00

...

Shipping → International

...

Pack of 100: $9.99

~$0.10 each

...

Single stamp (0-30g) : $2.60

Single stamp (30-50g) : $3.20

...

Pack of 100: $9.99

~$0.10 each

...

Single stamp (0-30g) : $2.60

Single stamp (30-50g) : $3.20

...

#0 Poly Bubble Mailer

...

1 unit: $1.79

5 Pack: $6.49

25 Pack: $22.00

...

Pack of 100: $9.99

~$0.10 each

...

Single stamp (0-30g) : $2.60

Single stamp (30-50g) : $3.20

...

#2 Poly Bubble Mailer

...

1 unit: $1.99

5 Pack: $8.49

25 Pack: $23.00

...

Timeline: 

Winter 2017 Term:

...

Fall 2017 Term:

    • Launch of campaign

Resources: 

3D Printing

    • UW 3D Print Centre - $8 per cubic inch

Magnets

Stickers

Members Involved:

Toni Li (Deactivated), Tengyue Wang (Deactivated), Ghazal Malekanian (Unlicensed), Queenie Wang (Unlicensed), Iris Chang (Unlicensed), Jayant Arora (Unlicensed)