Structure:
- Crowd Funding
- GoFundMe
- Approximately 8% deduction per donation
- Withdrawals at any time
KickStarterOnly charges donors if goal is reachedPote
IndiegogoApproximately 8-10% deduction per donation + $25 Wire Fee
- GoFundMe
- Tiers
- 20% of Cell - $20
- Personalized Thank-You Card
- Laptop Sticker (Logo)
- 50% of Cell - $50
- Personalized Thank-You Card
- Laptop Sticker (1 Logo, 1 Car)
- 1 Cell - $100
- Personalized Thank-You Card
- Laptop Sticker (2 Logo, 1 Car)
- Magnet
- 3 Cell - $300
- Personalized Thank-You Card
- Laptop Sticker (3 Logo, 3 Car)
- Magnet (2)
- Key Chain
- 5 Cell - $500
- Personalized Thank-You Card
- Laptop Sticker (3 Logo, 3 Car)
- Key Chain
- Magnet (2)
- Picture Frame
- 1 Array - $1000 (or just call it 10 Cell if our array turns out to be much more than 10 cells)
- Personalized Thank-You Card
- Laptop Stickers (3 Logo, 3 Car)
- Magnet (2)
- Key Chain
- Picture Frame
- 3-D Printed Model Car
- 20% of Cell - $20
- Send out a thank you gift to all donators
- Personalized thank you card (Front - generic thank you, # of cells adopted, logo, etc.; Back - personalized message, CAD design of car)
- Laptop Sticker
- 5 x 1 inches
- Net Price = $84 for 1000 stickers (normal adhesive)
- Net Price = $105 for 1000 stickers (strong adhesive)
- Car-Specific Sticker
- Free Shipping (9 business days)
- Magnet
- 2.5 inches
- Price per Unit = $0.30 for 500 magnets
- Free pickup (located in Toronto) or UPS Freight Charges
- 3D Printed Car
- Keychain
- 1.5 inches
- PVC Keychain
- Price per Unit = $1.75 for 250 + $150 one time set up cost
- http://impression.ca/templates/SimpleQuote.cfm?ItemNumber=KYPVC201
- Metal Keychain
- 2D die struck imprint
- Price per Unit = $1.39 for 250
- https://www.4imprint.ca/product/C110606-SQ/Econo-Metal-Key-Tag-Square
- Saturn Metal Keychain
- Laser-engraved imprint
- Price per Unit = $4.05 for 250
- https://www.4imprint.ca/product/C137757/Saturn-Key-Tag
- Photo of the Team w/ Frame
- Promotion
- Posts throughout social medias
- Website promotion
- By "word of mouth" throughout team members and their friends/families
- Promotional video
- Graphics on Crowd Funding page
Action ItemsWe are officially launching our Adopt-A-Cell campaign!
This is where we would be targeting potential enthusiasts in adopting segments of our solar panel to raise money for our much awaited Solar Car for ASC 2018 and WSC 2019.
Help us raise money to build a solar car to participate in the challenge this summer!
When you adopt a cell, you receive an adoption certificate(thank-you letter) and your name will be posted on our website as a proud supporter of the Midnight Sun Solar Rayce Car team.
Look for our campaigning layout for more details on the flow of this project this term. We have to to work upon deciding an alternative for final break through of our campaign. If need be, we could also opt for multiple platforms as long as no additional fees is paid. Have a look at the present list of alternatives and feel free to provide any suggestions or comments.
Our next steps involves our Target Audience and setting up business tiers.
Base Action milestones:
- Research costs of gifts
- Sourcing gifts
- Graphics of gifts
- Graphics/Text on GoFundMe Page
- Promotional Video
- Creating the webpage for campaign
GoFundMe Page Layout:
- Campaign video
- Goal ($$)
- breakdown of what each amount will help us achieve
- Who is Midnight Sun?
- What is Midnight Sun XII?
- Who benefits?
- Technical Details about the car + (drawings, models)
- Why Fund us?
- Rewards
- Tiers
- Image
- Description
- Estimated Delivery
- Shipped to anywhere? only Canada?
- Tiers
- Team Journey / story
- Progress to Date
- Sponsers
- Press Coverage
- Risks and Challenges
- Frequently Asked Questions
Shipping Costs:
Shipping Address:
200 University Ave W,
E5 2001, University of Waterloo,
Waterloo, ON N2L 3G1
Source: Canada Post
**** Costs are before taxes
Shipping→ Canada
...
Pack of 100: $9.99
~$0.10 each
...
Single stamp (0-30g) : $1.00
Single stamp (30-50g) : $1.20
Stamp booklet/coil/panes (0-30g): $0.85
Stamp booklet/coil/panes (30-50g): $1.20
...
Pack of 100: $9.99
~$0.10 each
...
Single stamp (0-30g) : $1.00
Single stamp (30-50g) : $1.20
Stamp booklet/coil/panes (0-30g): $0.85
Stamp booklet/coil/panes (30-50g): $1.20
...
1 unit: $1.79
5 Pack: $6.49
25 Pack: $22.00
...
Calculated by individual weight and distance within Canada
...
Pack of 100: $9.99
~$0.10 each
Single stamp (0-30g) : $1.00
...
Stamp booklet/coil/panes (0-30g): $0.85
Stamp booklet/coil/panes (30-50g): $1.20
...
#2 Poly Bubble Mailer
...
1 unit: $1.99
5 Pack: $8.49
25 Pack: $23.00
...
Calculated by individual weight and distance within Canada
...
Standard Envelops: http://www.staples.com/Staples-10-EasyClose-Envelopes-100-Box/product_394053 (cheaper alternative could possibly be found at Dollarama)
#0 Poly Bubble Mailer: https://www.canadapost.ca/shop/envelopes/poly-bubble-mailers/all-bubble-mailers/p-242663.jsf?execution=e1s1
#2 Poly Bubble Mailer: https://www.canadapost.ca/shop/envelopes/poly-bubble-mailers/all-bubble-mailers/p-242664.jsf?execution=e1s1
Shipping → USA
...
Pack of 100: $9.99
~$0.10 each
...
Single stamp (0-30g) : $1.20
Single stamp (30-50g) : $1.80
...
Pack of 100: $9.99
~$0.10 each
...
Single stamp (0-30g) : $1.20
Single stamp (30-50g) : $1.80
...
1 unit: $1.79
5 Pack: $6.49
25 Pack: $22.00
...
Pack of 100: $9.99
~$0.10 each
...
Single stamp (0-30g) : $1.20
Single stamp (30-50g) : $1.80
...
#2 Poly Bubble Mailer
...
1 unit: $1.99
5 Pack: $8.49
25 Pack: $23.00
...
Shipping → International
...
Pack of 100: $9.99
~$0.10 each
...
Single stamp (0-30g) : $2.60
Single stamp (30-50g) : $3.20
...
Pack of 100: $9.99
~$0.10 each
...
Single stamp (0-30g) : $2.60
Single stamp (30-50g) : $3.20
...
#0 Poly Bubble Mailer
...
1 unit: $1.79
5 Pack: $6.49
25 Pack: $22.00
...
Pack of 100: $9.99
~$0.10 each
...
Single stamp (0-30g) : $2.60
Single stamp (30-50g) : $3.20
...
#2 Poly Bubble Mailer
...
1 unit: $1.99
5 Pack: $8.49
25 Pack: $23.00
...
Timeline:
Winter 2017 Term:
- Planning out the details of the campaign
Spring 2017 Term:
- Gathering the materials needed for campaign
- Ordering thank you gifts if needed Website work
- Date
- Research and design
- Posters, t-shirts, frames
- Gauge interest from team, schools that we've been to?
- Date
- Website Work
- Laying out GoFundMe page
- Figure out what type of media (photos, video, CAD renderings, etc.) is needed
- CAD renderings need to be sourced
- Figure out what type of written content (name of each tier, introduction to our team etc.) is needed
- Consumer focused car
- Order sample of gift items
Gauge interest from team, schools that we've been to? - Date
- Date
- Gather/Create all forms of media needed
- Contact the different subteams as needed
- Draft written content
- Finalize quantities of gifts
- Date
- Order gifts
- Finalize GoFundMe page layout and content
Fall 2017 Term:
- Launch of campaign
Resources:
...
- UW 3D Print Centre - $8 per cubic inch
Magnets
Stickers
...
Members Involved:
Toni Li (Deactivated), Tengyue Wang (Deactivated), Ghazal Malekanian (Unlicensed), Queenie Wang (Unlicensed), Iris Chang (Unlicensed), Jayant Arora (Unlicensed)