DRIs: Micah Bai Steven Poung Contributors: Usamabadarr (Unlicensed) Kristen Emiko Shiozaki (Deactivated)
What are we sort of missing?
Audience interaction.
Regularly add compelling content and engage audience through storytelling
Advertising the content for our targeted audience’s interest.
A social media “influencer” who actively engages our audience.
Connecting with relevant influencers by running ads which provide people with the information they need and connect with the landing page for survey and testing.
Who are our stakeholders / audience?
Current and potential?
Create persona profile by hosting interviews and surveys.
This is really important in that we know who to “optimize” and target to.
Targeting, Big Data, Targeting.
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Passive approach
An inexpensive way to gauge our audience by passively observing and then reacting.
At the cost of “risking bad publicity to obtain good publicity”.
Useful as it can keep up with the modern fast-paced marketplace.
Example tool: good audience engagement -> loyal audience -> “free marketing”.
An instagram business account for analytics to figure out who to target.
Active approach
Market research and direct marketing are “expensive”.
Most is now done through analytics, e.g., Google Adsense with keywords.
Useful as it can really narrow our target audience.
Example tool: hypertargeting gathers information about a specific audience from a myriad of sources and generates helpful audience profiles that we can target.
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Turn them into active participants in our marketing strategy.
Storytelling and updates.
“Word-of-mouth” marketing. Social buzz.
Proactively
Post, Share, Post.
Reactively
Reach out and communicate. Look “alive”.
“Opinion leaders” / influencers who have a big base and can generate social buzz.
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What tools do we use to engage our audience?
Social media networks.
Building a Facebook community group of relevant and targeted audience.
A strong Google organic search is highly social media dependant.
Visual social media networks have the highest interaction rates.
Three-step guide to engage our audience: identify the social chatter, initiate the social influencers, investigate a targeted campaign.
Details about specific tools/platforms: https://w.wiki/SeW
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