Page Comparison

Structure:

• Crowd Funding
  • GoFundMe
    • Approximately 8% deduction per donation
    • Withdrawals at any time
    • More popular for personal causes
  • Kickstarter
    • Approximately 8 - 9% deduction per donation
    • All or nothing funding - can be set as an alternative?
    • Short time based
    • Successful for start-ups
  • Indiegogo
    • Approximately 8-10% deduction per donation + $25 Wire Fee
      

  • Fundify

    • No fees for the startup or the investor

    • Get connected with an industry veteran to help you succeed

    • Focused on startups

...

•  Research costs of gifts
•  Sourcing gifts
•  Graphics of gifts
•  Graphics/Text on GoFundMe Page
•  Promotional Video
•  Creating the webpage for campaign
  
  

GoFundMe Crowdfunding Page Layout:

• Campaign video
• Goal ($$)
  • breakdown of what each amount will help us achieve 
• Who is Midnight Sun?
• What is Midnight Sun XII?
• Who benefits?
• Technical Details about the car + (drawings, models)
• Why Fund us?
• Rewards
  • Tiers
    • Image
    • Description
    • Estimated Delivery 
    • Shipped to anywhere? only Canada?
• Team Journey / story
• Progress to Date
• Sponsers
• Press Coverage
• Risks and Challenges
• Frequently Asked Questions

Shipping Costs:

Shipping Address:

200 University Ave W,

E5 2001, University of Waterloo, 

Waterloo, ON N2L 3G1

Source: Canada Post

**** Costs are before taxes

Shipping→ Canada

Standard Envelops: http://www.staples.com/Staples-10-EasyClose-Envelopes-100-Box/product_394053 (cheaper alternative could possibly be found at Dollarama)

#0 Poly Bubble Mailer: https://www.canadapost.ca/shop/envelopes/poly-bubble-mailers/all-bubble-mailers/p-242663.jsf?execution=e1s1

#2 Poly Bubble Mailer: https://www.canadapost.ca/shop/envelopes/poly-bubble-mailers/all-bubble-mailers/p-242664.jsf?execution=e1s1

Shipping → USA

Shipping → International

Timeline: 

Winter 2017 Term:

• • Planning out the details of the campaign 

Spring 2017 Term:

• • Date
    • Research and design
    • Posters, t-shirts, frames
    • Gauge interest from team, schools that we've been to? 
  • Date
    • Website Work
    • Laying out GoFundMe page 
    • Figure out what type of media (photos, video, CAD renderings, etc.) is needed
      • CAD renderings need to be sourced
    • Figure out what type of written content (name of each tier, introduction to our team etc.) is needed
      
      • Consumer focused car
    • Order sample of gift items 
    • Date
    • Gather/Create all forms of media needed
    • Contact the different subteams as needed
    • Draft written content 
    • Finalize quantities of gifts
  • Date
    • Order gifts 
    • Finalize GoFundMe page layout and content 

Fall 2017 Term:

• • Launch of campaign
    
    

Resources: 

3D Printing

• • UW 3D Print Centre - $8 per cubic inch

Magnets

• • http://www.magnetbros.com/round-magnets-canada?gclid=CJPKvYKUrNICFZi3wAodUaMCtg

Stickers

• • https://www.stickercanada.com/custom/stickers/gloss-paper-stickers?gclid=CISo9P695dECFUe5wAodI_8LPg
    
    
    

Members Involved:

Toni Li (Deactivated), Tengyue Wang (Deactivated), Ghazal Malekanian (Unlicensed), Queenie Wang (Unlicensed), Iris Chang (Unlicensed), Jayant Arora (Unlicensed)