Page Comparison

...

• Crowd Funding
  • GoFundMe
    • Approximately 8% deduction per donation
    • Withdrawals at any time 
  • KickStarter
    • Only charges donors if goal is reached
    • Pote
  • Indiegogo
    • Approximately 8-10% deduction per donation + $25 Wire Fee
• Tiers
  • 20% of Cell - $20
    • Personalized Thank-You Card
    • Laptop Sticker (Logo) 
  • 50% of Cell - $50
    • Personalized Thank-You Card
    • Laptop Sticker (1 Logo, 1 Car)
  • 1 Cell - $100
    • Personalized Thank-You Card
    • Laptop Sticker (2 Logo, 1 Car)
    • Magnet
  • 3 Cell - $300
    • Personalized Thank-You Card
    • Laptop Sticker (3 Logo, 3 Car)
    • Magnet (2) 
    • Key Chain
  • 5 Cell - $500
    • Personalized Thank-You Card
    • Laptop Sticker (3 Logo, 3 Car)
    • Key Chain
    • Magnet (2)
    • Picture Frame 
  • 1 Array - $1000  (or just call it 10 Cell if our array turns out to be much more than 10 cells)
    • Personalized Thank-You Card
    • Laptop Stickers (3 Logo, 3 Car)
    • Magnet (2)
    • Key Chain
    • Picture Frame
    • 3-D Printed Model Car
• Send out a thank you gift to all donators
  • Personalized thank you card (Front - generic thank you, # of cells adopted, logo, etc.; Back - personalized message, CAD design of car)
  • Laptop Sticker
    • 
    • 5 x 1 inches 
    • Net Price = $84 for 1000 stickers (normal adhesive)
    • Net Price = $105 for 1000 stickers (strong adhesive)
    • Car-Specific Sticker
    • Free Shipping (9 business days)
  • Magnet
    • 
    • 2.5 inches
    • Price per Unit = $0.30 for 500 magnets
    • Free pickup (located in Toronto) or UPS Freight Charges
  • 3D Printed Car 
    • 1:100 ratio
  • Keychain
    • • 
      • 1.5 inches
      • PVC Keychain
        • Price per Unit = $1.75 for 250 + $150 one time set up cost
        • http://impression.ca/templates/SimpleQuote.cfm?ItemNumber=KYPVC201
        • 
      • Metal Keychain
        • 2D die struck imprint
        • Price per Unit = $1.39 for 250 
        • https://www.4imprint.ca/product/C110606-SQ/Econo-Metal-Key-Tag-Square
        • 
      • Saturn Metal Keychain
        • Laser-engraved imprint
        • Price per Unit = $4.05 for 250
        • https://www.4imprint.ca/product/C137757/Saturn-Key-Tag
        • 
  • Photo of the Team w/ Frame
    • Picture of team at unveiling of the car
    • Frame with UW emblem
  • T-Shirts
    • Need something that asks for sizes when you donate
  • Posters
    • Have a couple different versions
• Promotion
  • Posts throughout social medias
  • Website promotion
  • By "word of mouth" throughout team members and their friends/families
  • Promotional video
  • Graphics on Crowd Funding page

...

• Planning out the details of the campaign 

Spring 2017 Term:

• Gathering the materials needed for campaign
• Ordering thank you gifts if needed
Website work Date
• Research and design
  
  • Posters, t-shirts, frames
• Gauge interest from team, schools that we've been to? 
• Date
  • Website Work
  • Laying out GoFundMe page 
    • Figure out what type of media (photos, video, CAD renderings, etc.) is needed
      • CAD renderings need to be sourced
    • Figure out what type of written content (name of each tier, introduction to our team etc.) is needed
      
      • Consumer focused car
    • Order sample of gift items 
    Gauge interest from team, schools that we've been to? 
  • Date
  • Gather/Create all forms of media needed
    • Contact the different subteams as needed
  • Draft written content 
  • Finalize quantities of gifts
• Date
  • Order gifts 
  • Finalize GoFundMe page layout and content 

...