Goal | to learn about users' perceptions of current infotainment designs on the market. We want to understand how they use them plus how often they interact with it while driving, what features they like/dislike, |
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Questions
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Question 1
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1.) Would you say the [Car Brand]’s infotainment system and its features were important in your decision to purchase this car?
a.) Was there a specific feature that caught your attention before you purchased the car?
2.) How often do you interact with specific features of the infotainment system while driving?
b.) So, would you say that the infotainment system is a key feature that makes driving this car easier and more efficient?
3.) Are there any features you do not like or use often? Why?
4.) If there was only one infotainment feature you absolutely had to have, which feature would it be?
Interview #1
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