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The Midnight Sun brand is not something that is created overnight and it isn’t about slapping together a few colours and text. Creating and building the a brand identity is something that must be approached strategically.
So what is a brand identity?
It’s the feel, look, and tone the brand uses to communicate and speak to. Brand identity is a way for Midnight Sun to communicate with a veriety variety of stakeholders and ultimately, the world. It not only outlines how we differentiate ourselves from competitions, but also allows us to create a desirable brand experience that encourages our stakeholders to engage and interact with us.
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